Services
Social Media, Branding
Personal Brand - LinkedIn
The Background
A renowned media agency founder with 15+ years of experience had a stellar portfolio but lacked a strong digital presence. His work needed to reach the right audience, positioning him as a thought leader in the industry and generating awareness about his firm's work.
The Goal
Build an authentic and influential personal brand on LinkedIn to generate awareness and establish credibility.
The Process
- Conducted deep-dive analysis of founder's personal and professional journey
- Crafted a compelling narrative that showcases expertise
- Defined unique voice balancing expertise with relatability
- Developed targeted content strategy focusing on personal insights
- Created content plan highlighting professional achievements
The Outcome
- 2.4x increase in impressions within 28 days
- 141% growth in audience reach, leading to increased visibility and engagement
- A strong, influential LinkedIn presence that attracts the right opportunities and collaborations
