Crafting Brands That Leave a Legacy
Growing up in a home with international entrepreneurs building PSDS, Aarushi was always surrounded by business conversations. Fascinated by global cultures and consumer behaviour, she often wondered - what makes people trust and stay loyal to brands?
Her love for storytelling led her to English Literature and as she explored branding, she realised the strongest brands thrive at the intersection of creativity, strategy, and cultural relevance. This belief deepened during her MBA at IIM Calcutta, where she saw firsthand how data-driven strategy and compelling narratives come together to build brands that truly resonate.
At Disney Star, she worked on initiatives involving 100+ global brands across tech, FMCG, auto, healthcare, BFSI, fashion, lifestyle, and real estate - gaining firsthand insight into how leading brands succeed by aligning business acumen, creativity, and consumer insights.
This led to the birth of Figment — a space where strategy and creativity come together to build brands that stand out, resonate, and stay relevant globally.
Every initiative starts as an idea — a figment of imagination
Figment was born from the belief that the strongest brands are built at the intersection of strategy and creativity.
We take the time to understand you, your audience, your vision, and your business goals. From building a strategic foundation to creating impactful content based on data-driven insights, we help amplify your brand’s presence.
At Figment, our goal is simple - deliver creative solutions based on strategic insights to drive long-term success for your business.
Guided by our core principles
We win, when client wins
Our success is measured by the impact we create for our clients. When they grow, we grow.
Integrity above everything
Trust is at the core of everything we do. We believe in honesty, transparency, and delivering on our promises.
Perfection is a myth, keep evolving
The best brands aren’t static - they adapt, refine, and stay ahead. We embrace growth.
Strategy & creativity go hand-in-hand
Data-driven insights fuel our creativity, ensuring every brand we build is not just visually compelling but strategically impactful.