Services

Brand Consulting

IIITD-IC

The Background

The IIITD Incubation Center (IIITD-IC), a non-profit promoted by IIIT Delhi and supported by the Govt. of NCT of Delhi, nurtures 40+ tech startups like Grow Indigo, Arista Vault, Enord, CoGrad, and more.

The Goal

Strengthen IIITD-IC’s brand presence as an innovation catalyst and provide tailored brand marketing strategy consultation to its 40+ incubated startups.

The Process

  • Brand Presence: Define visual identity and positioning that reflects the incubation center’s role in fostering innovation and entrepreneurship
  • Digital Execution: Create a roadmap to elevate social media presence and uncover opportunities for strategic collaborations and partnerships
  • Brand Consulting: Engage with startups to understand key challenges and target audiences, shaping tailored strategies for growth and engagement

The Outcome

  • Generated 24k+ impressions in a month for the center by reactivating LinkedIn presence
  • Identified pain-points of associated startups and helped them navigate solutions through founder immersions, research, and strategic roadmap
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