Services
Brand Consulting
IIITD-IC
The Background
The IIITD Incubation Center (IIITD-IC), a non-profit promoted by IIIT Delhi and supported by the Govt. of NCT of Delhi, nurtures 40+ tech startups like Grow Indigo, Arista Vault, Enord, CoGrad, and more.
The Goal
Strengthen IIITD-IC’s brand presence as an innovation catalyst and provide tailored brand marketing strategy consultation to its 40+ incubated startups.
The Process
- Brand Presence: Define visual identity and positioning that reflects the incubation center’s role in fostering innovation and entrepreneurship
- Digital Execution: Create a roadmap to elevate social media presence and uncover opportunities for strategic collaborations and partnerships
- Brand Consulting: Engage with startups to understand key challenges and target audiences, shaping tailored strategies for growth and engagement
The Outcome
- Generated 24k+ impressions in a month for the center by reactivating LinkedIn presence
- Identified pain-points of associated startups and helped them navigate solutions through founder immersions, research, and strategic roadmap
