Chargeup is a cleantech energy company enabling last-mile EV adoption through a one-stop ecosystem of finance, network, and technology. Chargeup needed to develop its positioning and translate complex offering into simple, benefit-led identity. Along with it, solidifying the brand through communication and content, catering to all stakeholders - last-mile drivers, trade partners, NBFCs, OEMs, and investors.

Deep dive into audience profiles to understand their pain-paints and align Chargeup’s value proposition as solutions to challenges. In the process, generate brand awareness and create a unified brand positioning to simplify offerings, translating it into benefit-driven messaging through insights, research, and psychological analogies.

• Stakeholder Analysis: Mapping stakeholder pain points and align Chargeup’s offerings to their expectations and aspirations 
• Brand Positioning: Collaborate with leadership to craft a distinct umbrella positioning, stakeholder messaging, and a resonant tagline
• Marketing Strategy: Identifying key channels for stakeholders, repurposing content according to target group, and strategic suggestions for BTL activities engaging on-ground audiences
• Communication Plan: Translate complex tech into clear, benefit-led language with a consistent, adaptable brand narrative
• Thought Leadership Content: Research and develop content to position CXOs as forward-thinking industry leaders 
• Content Creation: Apply cognitive triggers and analogy-based methods to shape content themes, scripts, calendars, post copies, visuals, and more

• Defined brand positioning for the company, aligning internal and external stakeholders leading to simplification of the offering and clear messaging
• Positioned leadership as forward-thinking industry experts through brand narratives and content
• Enhanced brand awareness through omni-channel marketing, covering BTL, LinkedIn, and short-form content format