Our Services
Brand = Strategy + Design + Execution
Crafting Brands That Leave a Legacy
Growing up in a home with international entrepreneurs building PSDS, Aarushi was always surrounded by business conversations. Fascinated by global cultures and consumer behaviour, she often wondered - what makes people trust and stay loyal to brands?
Her love for storytelling led her to English Literature and as she explored branding, she realised the strongest brands thrive at the intersection of creativity, strategy, and cultural relevance. This belief deepened during her MBA at IIM Calcutta, where she saw firsthand how data-driven strategy and compelling narratives come together to build brands that truly resonate.
At Disney Star, she worked on initiatives involving 100+ global brands across tech, FMCG, auto, healthcare, BFSI, fashion, lifestyle, and real estate - gaining firsthand insight into how leading brands succeed by aligning business acumen, creativity, and consumer insights.
This led to the birth of Figment — a space where strategy and creativity come together to build brands that stand out, resonate, and stay relevant globally.
What Our Customers Say
"Figment gave me crisp and clear strategic directions to grow my online presence and explained the importance of developing a founder page to elevate my visibility. Their efficiency, adherence to deadlines and flexibility is also commendable. "
Muskan Ahuja
Founder, Risata
Our Process
Discover
We dive deep into your vision, uncovering insights that shape meaningful strategies
Strategise
With your goals in mind, we craft a roadmap that aligns creativity with impact
Create
Turning ideas into reality, we design experiences that resonate and inspire
Deliver
Bringing it all together, we provide tailored solutions that help you drive results